I’m a Millennial and marketers have been paying a lot of attention to me and my needs for quite a while but the tide has turned.
These young adults (age 19 and under) are diverse, entrepreneurial and interested in doing good in the world.
They want “snackable” content served in a way that grabs their attention and inspires them.
They prefer images over words and they want to create things rather than share them.
They’re using Facebook less…and Instagram more. And they like their privacy.
This infographic is very enlightening and I hope it inspires you if you are trying to reach Generation Z. It’s exciting to think that they’re starting to enter the work force–and have more money to spend!
Brought to you by Marketing Automation Software by Marketo
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