This could possibly be the weirdest time in my life to write about
what to look for in a direct sales consultant
because, for the first time in ten years, I’m not a direct sales consultant.
I know, I know… “Tab…no more direct sales??”
I’ve been deeply entrenched in the direct sales industry for as long as I can remember and some of my most pinned pins and most viewed blog posts are related to direct sales.
I’m a big believer in the direct sales industry, whether you simply want to purchase your favorite products at a discount, aspire to become a top earner in the company or anything in between.
The truth is, I’ve never been wildly successful in direct sales. Heck, it was a win if I broke even.
I have seen what it takes to be among the most successful and I simply didn’t have what it takes. I’m OK with owning that.
I have a lot of pans in the fire so my direct sales businesses over the years were never my #1 priority. That was one of the reasons I was never particularly successful.
The benefits of having me for a consultant?
- I ordered regularly so my customers didn’t have to wait long
- I always gave discounts and bonuses
- I was low pressure
- I was happy to deliver products to your door
Being low pressure also meant I wasn’t sales-y, so I wouldn’t try to up-sell, nor would I call my customers about every new product or special. Sometimes my customers missed out as a result.
I almost never hosted events or “parties,” either. Again, that could be seen as a negative.
There were many benefits I didn’t offer. These are what I look for in a consultant.
In that spirit, here’s what I’ve learned you need to
look for in a direct sales consultant.
1. A consultant who loves what they’re selling.
The common wisdom is to only sell what you love. Most women don’t say “I want to do direct sales. Let’s see…which company can I go with…??” They fall in love with a product or company and 1. want to buy it at a discount 2. want to offer it to others and/or 3. want to educate others about it.
If your consultant is just in it for the money, or doesn’t seem terribly enthusiastic about the products and the company, move on.
2. A consultant who’s committed to their business.
Someone who works their direct sales business full time is ideal but of course consultants who are just starting out are passionate and hard-working and need help getting going.
Your consultant should…
- answer your calls or messages in a timely manner
- be an expert on their products and the company
- keep you up-to-date on sales, promotions and new products
- be willing to work with you individually to assess and address your needs
- be committed to educating her customers
If she mentions that she’s working toward a promotion or a big goal, you know she’s going to take good care of you.
3. A consultant who’s “out there.”
She doesn’t have to be Miss Popularity or investing large amounts of money into marketing but she should…
- have an updated website
- use at least some social media
- promote her business regularly
- be known as a networker and a value-adder
- be involved in the community
- give back with her time and resources
This means she’s a mover and a shaker and “gets it” which, again, means she’s highly invested and will make an excellent consultant.
I love supporting my direct sales sisters!
What would you add to this list?
For more posts about direct sales, check out the suggested posts below.
If you are in direct sales (especially if you are new) and need help with your image or your messaging, work with me.