When was the last time you updated your social media strategy? If you don’t have a solid answer to that question, here are tips for
focus your social media for 2016.
Social media is often a potential client’s first impression of you. It’s also a powerful marketing activity.
You want to make sure you’re investing your time and energy into the platforms that matter most, and that help you meet your goals.
This was the simple and insightful exercise I did to get focused.
1. List all the social media platform you are active on. Include your blog, YouTube, LinkedIn, etc.
2. Now rate them in terms of how effectively they help you accomplish your social media goals (like engaging with prospects, or booking appointments) with #1 being most effective.
Add up the numbers for each platform.
- The lowest numbers are the ones you should definitely keep.
- The middle numbers are the ones you can either a. build on next year or b. attend to when you have time.
- The highest numbers are ones you need to just leave alone or cut altogether.
This is how mine looked:
KEEP my blog, Facebook and Pinterest. I never plan to stop blogging and Pinterest is my true love, but…I will confess…I don’t enjoy Facebook that much for business and the numbers are my business page are not impressive. My business is unique, though…I really want to connect with people in my everyday life so it IS my best platform for engaging with people, discovering their needs and promoting what I’m doing. It has to stay.
BUILD ON Instagram, YouTube and Twitter. Because I enjoy Instagram so much, I plan to actually work on my strategy and try to increase engagement whereas Twitter, I can tweet the way I do now–when I get around to it. I definitely want to do more with YouTube as well.
LEAVE ALONE LinkedIn and Google+. LinkedIn is one that I recommend you check in one once/week or so but unless you’re doing a lot of dealings with professionals, or business to business, it can be left alone once you get it all filled in. Google+ is one that befuddles me so I won’t be doing much with that in 2016.
If you’re like me, you want to be all over the place all the time (and love on all the people!) but I highly recommend focusing on two to three social media platforms at a time.
Once you choose your two to three to focus on…
- Learn more about the platform and how to use it to get your message in front of the right people. Technology changes quickly so make sure you’re using the updated version and following the rules. My favorite guru is The Stacey Harris. Tell her I sent you.
- Update your profile, including your photo if it’s outdated. Make sure you contact information is current.
- Train your followers to find you there. It takes constant reminding, whether from your blog, your email newsletter or even on your business card. You won’t see instant results so stick with it!
- Post consistently, whatever that means for you.
- Check your updates and respond quickly. You can’t increase engagement without following up on questions and comments. My policy is to ‘like’ EVERY comment. I want to thank people for taking the time to comment! I also comment back as often as possible.
Here are some Pinterest boards with lots more information and inspiration.
PINTEREST FOR BUSINESS