From a discussion on my Let Me Rephrase That Facebook page…
Q: With the increasing popularity of Smartphones, are people still reading blogs?
Let Me Rephrase That.
A better question might be, “Is blogging still a relevent method of communicating with your target market?”
The WAY people discover and read blogs and the REASONS why people read blogs have certainly changed as technology and online communication has changed, but YES, blogs are still a great way to communicate with, add value to and remain ‘in front of’ your target market.
As pointed out in this article by GeniusDivision.com…
“As we’ve got a perpetual instant access to information, I think blogs are becoming a completely different form of communication. A blog can be many different types of communication, and it depends on your style of writing and intentions.
As Twitter and Facebook has gained massive popularity, a blog stands separately from both types of communication, especially in terms of a business. A blog presents an opportunity to several things differently:
■Provide long-form opinions about relevant topics.
■Provide how-to guides on important or current topics.
■Provide a place to generate discussion.
■And several million other methods.”
I will be exploring more about this in my upcoming “Blogging for Business: Connecting With Your Target Market” class offered at the Gilbert Chamber of Commerce Small Business Growth Expo & Conference on Friday, November 9th. You can read about it and register: HERE.
What are your questions about blogging?